Innovation and Technology

We help our clients to realize the commercial potential of their new technologies, products and services by using specialist marketing skills and techniques to overcome barriers and to accelerate market take-up. We believe that, to achieve a positive impact in marketing high technology products/services, only experts with a deep understanding of both the technologies and the markets can help.

Our marketing team combines science or engineering degrees with marketing or business qualifications, typically MBA’s and PhD’s. Each member of staff has at least 15 years hands-on experience in bringing new technologies to market and in understanding all the issues. Our support typically involves using our extensive network of contacts to identify priority markets, to evaluate the potential for the technology and to market test the product/service offering.

Our services include:

• New product and service development
• Market research and analysis 
• Commercial feasibility
• Identifying target customers 
• Developing marketing channels and partnerships
• Assisting with licensing, joint venture and marketing agreements.

Click here to see some sample projects